While some advertisers dream of billboards, most of them will hate the thought of using billboards for their advertising. However, there are more ways to get people to stop by your business for a billboard.
You may have seen different kinds of signs at local farmer’s markets, but you probably didn’t take a look at what they were doing. They were placing small advertisements on their lawn for passersby to read or trying to sell their products from their trucks. There is another option for advertising you might not have considered before.
Word of mouth is a great way to advertise, but you have to be creative about it. Instead of posting signs, why not start your own blog? It won’t cost you anything and it can give you great exposure. You could even start a new business on the side, so that you can keep coming back to write about your experiences with the products you are promoting.
Advertising with customers is a great way to get your message out and to get it read. If you get into a heated argument with someone, you can have it posted to their blog or even a piece written by you. If they don’t like what you said, it will stick in their minds and they will read about it on your blog.
Have you ever noticed a sign at a store and wondered how that person got their name on a web page that was famous? That person may not be the only one that got their name out there because of a billboard, but who knows?
It could be your best friend, your sister, your brother, or your family member. Most people that you know have one thing in common; they probably like to read about products and brands they love.
You probably don’t want to leave any surprises for your family members when they start visiting your blog. Instead, you just print their name on your blog, and they can add their name on your blog and it can help your relationship with them.
With today’s technology, your advertisers can get in on the act too. They can put their company’s name on your website and put your ads on your blog. While this might sound like a lot of work, remember that you will get paid handsomely for it.
While billboards are a great way to get attention for your business, they are not the only way to get people to stop by your business. There are a lot of other great options, but if you decide to go with billboards, it might be a good idea to focus on a smaller area first.
Why use billboards, when you can use flyers instead? You can use flyers for a smaller area because they are more effective and they don’t take as much time to write and distribute. It is also very easy to put them out because you can just pull them out of your purse and toss them in the mail box for your recipient.
billboard advertising might seem expensive, but remember that they bring in money too. People like getting billboards in their mailbox, and your business can get a boost from it.
Don’t underestimate the power of billboard advertising. You just might find that you need to consider using these billboards for your business to make your business known.
Examples of Static and Dynamic Billboard Advertising
Some of the most popular forms of billboard advertising are the dynamic ones. Dynamic means that the advertisements will change based on their surroundings. For example, a dynamic ad can play while a movie is being shown.
There’s always a movie playing. Maybe even a comic book. So a static billboard in a dark alley might be the perfect spot to advertise a movie theater or comic book store. A theater or bookstore would get a lot of attention in a dark area and people walking by wouldn’t notice the billboard until they turned a corner and saw it.
Dynamic ads are usually in stark contrast to a background that has been used before. This is where the potential for your company to get a new marketing image lies. Because when you change the billboard advertising to something else that’s actually going to be a little more creative.
In the example below, take a look at the billboard advertising and notice that it’s static. However, there’s someone running around the outside of the building with a sign that says “Cafe”. This person would be screaming the “it’s only a Cafe” slogan at everyone who walks by.
On the other hand, take a look at a dynamic advertisement that’s in an entirely different setting. Notice how quiet it is. As if it’s not even there at all.
When changing billboards to a dynamic ad, the same thing can happen. The marketing message is going to be a little quieter. As if it doesn’t exist. And it can’t make much noise or be as noticeable as the static billboards.
Here’s another example of dynamic billboard advertising. Take a look at the ad for “BBQ bar”. Notice how the bar is already lit and well lit but it still has a slight tint because the light is shining through the window.
Here’s another dynamic billboard example. The location is already set up and we have customers driving around in their cars and they are driving by the sign reading “Hotel”. These people aren’t going to see the billboard at all.
However, when they turn around and come back, all of a sudden the billboard is gone and it was replaced with the “Hotel” billboard. The billboard advertising worked in an extremely low key way. However, because it was dynamic it’s just that little bit more obvious.
There are many things that can be done with billboard advertising. From dynamic to silent to still too loud, there are plenty of ways to create the impact you want. Take a look at this sample example below.
This is just one simple example of how you can use a billboard. In the world of advertising, some billboard advertising is more effective than others. They can help draw people to your location and attract your target market to the location. This is the goal of every billboard advertising campaign.
You should consider hiring someone to do billboard advertising for you. They have experience in this field and will be able to help you get the impact you want for your business. Their training and experience will be very helpful to you in your marketing goals.
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