Is social media taking over from email marketing?

Posted on September 20, 2021

Most marketers promote their brand through social media and email. 

Both the channels are proven to be effective, and you can expect good results.

What is your experience with these channels, and which platform yielded the best result for you?

There is no denying that social media can reach new audiences across the globe quickly; however, it does not imply that email marketing is out of the game now.

And if you underestimate the efficiency of email marketing, you would be missing out on a huge benefit. 

In fact, in many ways, an email campaign is more effective than social media marketing. 

An email campaign requires you to build a quality email list. You can create this with your newsletters subscribers’ email addresses. Besides this, you may have to find emails of your prospects.

As you read further, this article will discuss these two marketing types deeper.

ROI to expect

Would you be astonished if I told you that email campaigns yield better results than social media?

But that’s true.

This is because, in email marketing, you are majorly targeting people who have opted for your newsletter and have an interest in your brand or product.

How many people do these channels allow you to reach?

The purpose of marketing is to get your message out to a vast majority of the audience. 

As per reports by Statista, more than four billion people are using email, while Facebook has around 2.8 billion active users every month.

Earlier, the major catch was that you couldn’t reach new emails that you haven’t acquired, while in social media, you can reach anyone and everyone.

With the advancement in technology, you can find anyone’s email addresses using the free email finder tools.

Tools like GetEmail.io and many other comes with a free plan that you can use to test the efficiency of each tool.

GetEmail.io lets you find up to ten email addresses for free every month. 

I hope you find this insightful.

Though the reach with social media is higher than that of social media channels, email tends to have a greater reach when you look at the organic reach.

It’s not surprising, as it has to do with social media algorithms. 

Any social media user will not see each and every post from the people or business they follow.

And for a while now, it has been known that organic reach is declining with social media, and you could count on around 5.2 percent of your Facebook followers seeing your post organically.

Should you stop using social media to promote your business?

No, it doesn’t mean that.

It would be best if you continued to promote your business on social handles.

A significant advantage of social media channels over email is their ability to go viral.

What you post is not just limited to the people who follow you; instead, it can also be shown to others.

Final Thoughts

Though on the surface, email marketing seems less exciting than social media, you cannot skip this marketing strategy from your overall promotional activity.

Invest your time and effort according to your objective in each platform.

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